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Conversion Manager
Communications & Engagement
Salary: |
£39,182 to £44,847
per annum, inclusive.
|
Closing Date: |
Sunday 12 January 2025 |
Interview Date: |
Friday 24 January 2025
|
Reference: |
CEN-COMMS-2024-10 |
We are seeking a Conversion Manager to lead communications and activities that support converting postgraduate offer holders into enrolled students from around the world.
You will develop, implement, and manage a comprehensive programme of online and in-person recruitment events. This will include overseeing LSHTM's in-person open evenings, annual virtual open days, keep-warm communications, and student ambassador initiatives. You will also be managing LSHTM's online student communities and supporting colleagues in student recruitment and marketing efforts.
You will play a critical strategic role in implementing customer relationship management (CRM) and digital engagement strategies for prospective students. They will be responsible for designing an engaging applicant journey that spans from initial inquiry to final enrollment. This involves carefully identifying and optimising customer touchpoints across all communication channels, effectively communicating LSHTM's brand, programme offerings, and student experience, with the ultimate goal of maximising conversion rates at every stage of the student recruitment process.
You need to educated to a degree level or equivalent with substantial experience. You’ll need strong communication skills and a track record of engaging audiences through successful events and well-developed communication plans along with outstanding attention to detail and accuracy.
Experience in building effective relationships with colleagues across the institution will be important. You'll take a proactive approach to monitoring and analysing conversion activities, helping us understand and improve our recruitment strategies.
This is a role for someone who enjoys being part of a small, friendly, and supportive team. You'll work collaboratively, sharing ideas and supporting your colleagues while helping potential students navigate their journey to enrollment.
The post is full-time 35 hours per week, 1 FTE and permanent.
The salary will be on the Professional Services salary scale, Grade 5 in the range £39,182 - £44,847 per annum (inclusive of London Weighting). The post will be subject to the LSHTM terms and conditions of service. Annual leave entitlement is 30 working days per year, pro rata for part time staff. In addition to this there are discretionary “Wellbeing Days”. Membership of the Pension Scheme is available. The post is based in London.
Applications should be made on-line via our jobs website. Online applications will be accepted by the automated system until 10pm of the closing date. Any queries regarding the application process may be addressed to jobs@lshtm.ac.uk.
The supporting statement section should set out how your qualifications, experience and training meet each of the selection criteria. Please provide one or more paragraphs addressing each criterion. The supporting statement is an essential part of the selection process and thus a failure to provide this information will mean that the application will not be considered. An answer to any of the criteria such as "Please see attached CV" will not be considered acceptable.
Please note that if you are shortlisted and are unable to attend on the interview date it may not be possible to offer you an alternative date.
The London School of Hygiene & Tropical Medicine is committed to being an equal opportunities employer. We believe that when people feel respected and included, they can be more creative, successful, and happier at work. While we have more work to do, we are committed to building an inclusive workplace, a community that everyone feels a part of, which is safe, respectful, supportive and enables all to reach their full potential.